Saturday, November 21, 2009

Pizza PR kicks off for Chicago Connection

PR is about creative outreach, especially in a time of imploding media outlets. For Chicago Connection, I crafted a two-part PR plan (part I: a competitive/media analysis and idea brainstorm; part II: final projects laid out with goals, benefits, costs and timelines) that covered a wide range of outlets and uses—from a media kit to local initiatives to social media.

Now in execution, I’ll keep you posted on the results.

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