Dental work

I have a crush on Balihoo Creative. The full-service marketing firm is a partner of Balihoo, the thriving technology startup that provides local marketing automation software for national brands.

I’ve worked with the firm since I started out on my own, and they recently hooked me up with my biggest assignment ever.

The mission: Create a complete campaign for Nobel Biocare dental implants that dental practices nationwide can customize and utilize, starting with 4 TV spots, and moving on to direct mail, print ads, email campaigns, banner ads, radio, a sales letter, a whitepaper and more. And do it fast. And well.

I did. It was absolutely thrilling to be the voice on every element of an entire campaign. Most copywriters never get to do this. Ever. No matter what sort of big time place they eventually end up.

The work is now in production, and when I get some samples, I’ll pass them by.

Best news: They’ve commissioned me to do another TV spot! This time possibly not about dental implants, but I’m not sure yet…